Display Dallas Jewelry Merchandising Workshop

Master jewelry display with Larry Johnson & industry experts. Three intensive days of proven strategies to transform showcases into sales.

Join the Display Dallas Jewelry Merchandising Workshop! In-Person & Virtual Options

Transform your jewelry displays into revenue-generating showcases at Display Dallas. Join Larry Johnson and 9+ industry experts for three intensive days of proven merchandising strategies that turn browsers into buyers.

🏛️ In-Person Ticket — $3,950 (includes 2 attendees)
The full immersive experience. Attend live in Grapevine, TX and receive personalized store analysis and coaching deliverables directly from Larry Johnson. Walk through real display scenarios, get hands-on feedback on your specific store challenges, and network with independent jewelers from across the country. Larry will work with you one-on-one to identify exactly what's holding your store back — and give you a clear plan to fix it.

💻 Virtual Ticket — $1,950
Can't make the trip? Join us live online and get full access to every session, presentation, and expert panel. Ask questions in real time, receive coaching feedback, and walk away with the same proven merchandising strategies as in-person attendees. Note: virtual attendees do not receive Larry's direct store analysis and in-person networking experience.

Both options include:

• Psychology of display and buyer behavior
• Lighting, layout, and case arrangement strategies
• How to increase average transaction value
• Proven techniques from GIA, Jewelers of America, INSTORE Magazine, and leading retail design experts
• Lifetime access to the full event recording & training materials — built into an interactive online course for you and your team

Walk away with actionable insights you can implement immediately to dominate your local market.📍 April 19–21, 2026 | Grapevine Convention Center, 1209 S Main St, Grapevine, TX 76051
🌐 Learn more: www.displaydallas.com