Stop Guessing.
Start Selling.
Transform your jewelry store's presentation into a powerful profit engine in just 3 days.
Event Starts In:
A Personal Invitation
Hear It Directly from Larry Johnson
Watch Larry's personal invitation to Display Dallas and discover why this is the one event every independent jeweler needs to attend in 2026.
Seats are limited — April 19–21, 2026 · Grapevine, TX
Is Your Store's First Impression Costing You Sales?
Independent jewelry store owners face a unique challenge: competing with big-box retailers and online giants. Your store's visual presentation isn't just about looking good—it's a critical sales tool. In today's market, a cluttered showcase, poor lighting, or an uninspired layout can mean the difference between a customer who walks in and a customer who walks out.
For over 30 years, Larry Johnson has worked with hundreds of independent jewelers just like you to solve these exact problems. Display Dallas is the culmination of that experience—a 3-day intensive designed to give you the practical, proven strategies needed to create a visually stunning and highly profitable retail environment.
Increase Foot Traffic
Learn the secrets to creating window displays that stop customers in their tracks.
Boost Sales Velocity
Discover how to strategically merchandise your cases to sell more, faster.
Elevate Your Brand
Craft a cohesive, high-end store image that builds trust and commands premium prices.
Learn from the Best in the Business
Larry Johnson
CEO, Larry Johnson Consulting Services
Author of "The Complete Guide to Effective Jewelry Display"
Larry Johnson is one of the most sought-after visual merchandising experts in the jewelry industry. With over three decades of experience, he has helped hundreds of independent retailers around the world increase their profits by transforming their store presentations.
His seminars are known for being timely, entertaining, and packed with practical ideas you can use the next day. Larry's approach combines artistic vision with business acumen, ensuring that every display decision drives measurable results.
Learn from Industry Leaders
A carefully curated lineup of experts who will share specialized insights on digital marketing, store design, custom jewelry, and innovative retail solutions.
Lyn Falk
Founder & President, Retailworks
Transform your store without breaking the bank: Learn cost-effective design strategies and understand the true investment behind professional remodels.
Anish Desai
President & CEO, Star Gems
Unlock the power of custom jewelry displays: Proven techniques to showcase bespoke pieces that drive higher margins and customer engagement.
Trace Shelton
Editor-in-Chief, INSTORE Magazine
Discover what separates memorable retail experiences from forgettable ones—and how to make your store the talk of the town.
Sam Indelicato
Chief Sales Officer, RDI Diamonds
Master the art of presenting loose diamonds in ways that captivate customers and accelerate purchasing decisions.
Andrea Hill
CEO, StrategyWerx | Former CEO, Rio Grande
Learn how every linear foot of showcase space impacts your bottom line—and how strategic merchandising decisions drive measurable revenue growth.
Daniel Koffman
VP of Sales, Box Brokers Group
Explore cutting-edge display solutions and innovative products that elevate presentation quality and enhance the customer experience.
Aleah Arundale
JHJ
Industry expert sharing insights on jewelry marketing and merchandising strategies.
Jonathan Geller
Geller Blue Book
Expert insights on jewelry industry trends and strategic merchandising approaches.
Tim Holland
CEO, Deep Earth Marketing
Develop a comprehensive growth strategy that positions your store as the premier jeweler in your market—without relying on discounts or gimmicks.
Additional expert speakers to be announced
Event Location
Join us at the premier convention facility in the Dallas-Fort Worth area
Grapevine Convention Center
Address
1209 S Main St
Grapevine, TX 76051
Dates
April 19-21, 2026
Three full days of intensive training
Venue Highlights
- • Modern, professional conference facilities
- • Convenient DFW Airport proximity
- • Ample parking available
- • Nearby hotels and restaurants
A 3-Day Deep Dive into the Art and Science of Visual Merchandising
This isn't another boring lecture series. Display Dallas is an immersive, hands-on experience where you'll work directly with Larry Johnson and other industry experts to tackle your store's specific challenges. You will leave with a personalized, actionable plan to implement immediately.
Topics Covered
What You'll Receive
What Jewelers Are Saying
"Larry Johnson is wonderful to work with! He took the time to understand our unique store and gave us a plan that made an immediate impact on our sales."
Bonnie Frey
Harris Jeweler, Troy, OH
"Larry took care of everything; the displays are up to date and we are ready for more sales! The investment paid for itself in a matter of weeks."
Adam Jacobs
Toodies Fine Jewelry, Quincy, MA
This Bootcamp Is For You If...
Invest in Your Store's Future. Register Today.
Seats are strictly limited to ensure a personalized, high-impact experience. Choose the option that works best for you.
Two Ways to Attend
Includes 2 attendees — Additional attendees $495 each
April 19–21, 2026 · Grapevine Convention Center, TX
- Full 3-day in-person workshop access
- All course materials, workbooks & resources
- Daily lunch included
- Personal store analysis from Larry Johnson
Larry reviews your specific store layout and display strategy and delivers direct, actionable coaching tailored to your business
- Coaching deliverables directly from Larry
Walk away with a personalized merchandising plan and written recommendations you can implement immediately
- Exclusive networking with fellow jewelers
Build lasting relationships with independent jewelry store owners from across the country
- Live Q&A with all 9+ expert speakers
- All coaching materials & digital resources
- Free lifetime access to full event recording
The entire event is professionally recorded and built into an online course — yours forever, free of charge. Use it to train your store team anytime.
Includes 2 attendees — Additional attendees $495 each
Attend live from anywhere in the world
- Full live-stream access to all 3 days
- All course materials, workbooks & resources
- Live Q&A — ask questions in real time
- Get direct feedback from speakers & coaches
- All coaching materials & digital resources
- Free lifetime access to full event recording
The entire event is professionally recorded and built into an online course — yours forever, free of charge. Use it to train your store team anytime.
- Does not include Larry's personal store analysis & coaching deliverables (in-person exclusive)
- Does not include in-person networking or daily lunch
Questions about which option is right for you? Email Larry's team or call 817-980-2135.
Where to Stay
Convenient hotel options near Grapevine Convention Center
Embassy Suites by Hilton
DFW Airport North
2401 Bass Pro Dr.
Grapevine, TX
(972) 724-2600
- Suites with separate living areas
- Complimentary breakfast
- Close to convention center
Gaylord Texan Resort
& Convention Center
1501 Gaylord Trail
Grapevine, TX
(817) 778-1000
- World-class resort amenities
- Multiple restaurants & spa
- Luxury experience
Hotel Vin
Autograph Collection
215 E Dallas Road
Grapevine, TX
(817) 796-9696
- Boutique luxury hotel
- Wine-themed experience
- Historic Main Street location
Hilton Garden Inn
Silverlake Crossings
2240 Bass Pro Court
Grapevine, TX
(817) 601-8280
- Modern amenities
- Convenient location
- Great value
Hyatt Place Grapevine
Near Grapevine Mills
2220 Grapevine Mills Circle W.
Grapevine, TX
(972) 691-1199
- Contemporary rooms
- Free breakfast
- Shopping nearby
Great Wolf Lodge
Family Resort
100 Great Wolf Dr.
Grapevine, TX
(817) 488-6510
- Indoor water park
- Family-friendly activities
- Perfect for families
For hotel booking assistance or group rates, contact Larry Johnson at (817) 980-2135
What Jewelers Say
Hear from independent jewelry store owners who've worked with Larry Johnson
"Larry Johnson is wonderful to work with!"
Bonnie Frey
Harris Jeweler, Troy, OH
"Larry took care of everything; the displays are up to date and we are ready for more sales!"
Adam Jacobs
Toodies Fine Jewelry, Quincy, MA
Larry has been a guest speaker at industry events across North America for over 30 years. His seminars are timely, entertaining, practical, and give attendees actionable ideas to implement immediately.
Frequently Asked Questions
Everything you need to know about Display Dallas
Don't Wait. The Future of Your Store Starts Here.
Limited seats available. Join us April 19-21, 2026 in Dallas, Texas.